Reflects Your Identity: Does the name convey your brand’s values, mission, and personality? It should give customers a sense of what you’re about.
Memorability and Pronunciation: Is it easy to remember and say? Simple, clear names are often the most effective. Avoid anything overly complex or difficult to spell.
Availability: Before you get too attached, check if the name is available as a domain name, on social media platforms, and if there are any existing trademarks that could cause legal issues. This is a crucial step!
Target Audience Appeal: Will your target customers resonate with the name? Consider their demographics, preferences, and cultural nuances.
Future Growth: Does the name allow for future expansion or diversification of your products or services? Avoid names that are too narrow or restrictive.
Meaning and Connotations: Research what the name might mean in different languages or cultures, even unintentionally. You want to avoid any negative or awkward connotations.
Simplicity and Conciseness: Shorter names are generally easier to recall and use in branding
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